Night Trap Sells Out In Minutes. What can Limited Run Games do to ease frustration?
Limited Run Games is run by 2 people who create Limited Runs of previously digital exclusive games for the PlayStation 4 and PlayStation Vita. I wrote an article on them last year.
Since then they’ve garnered more and more attention and as such, obtained the rights of popular games that are popular even outside of the traditional collecting circle. This has caused some woes for collectors now that they have to compete with an ever growing following of casual buyers looking to snag a physical copy of their favorite game.
The last meltdown occurred when the Wonderboy collectors edition sold out within minutes of Go-Live and that had caught collectors by surprise. Up until that point, the games that Limited Run Games had sold would sell out, but not as quick as Wonderboy did. This resulted in some buyers being able to add the game to their cart, but learn that the game was sold out before completing the checkout process.
Limited Run Gaming has since explained in detail how their checkout system actually works: When you add an item to the cart, it does not hold the item. Amazon, Modcloth and Ticketmaster are some of the few retailers that actually hold the item in your cart until you complete check out. While this isn’t that big of a deal for regular purchases, it does cause some problems when a limited run of a popular game goes live on their site.
So you would think that this would resolve any future frustration. Wrong.
Of course Night Trap would be a repeat of Wonderboy except 10 fold. Night Trap is a notorious FMV game that triggered a debate about violent video games in the 1990s. The game was remastered for the PlayStation 4 and PC digitally with Limited Run Gaming producing physical copies. The day before release, Limited Run Games again reminded buyers of hurdles that they might face given the popularity of Night Trap. (This game has been hyped for months)
As predicted, 10am EST came, Night Trap went live and immediately sold out.
One of the hiccups was that the Limited Run Game crew noticed that people were able to add the Collector’s Edition to their cart prior to Go-Live so they created a brand new SKU to give everyone an equal chance. Those not on Twitter at the time were unaware of these change and were met with error 404.
When I added Night Trap collector’s edition to my cart, I was sent into a waiting room for about a minute then taken to my PayPal account. Luckily I had all my information updated and was able to successfully place an order.
Others weren’t so lucky. Jared Epicpower missed his Collector’s Edition but was able to snag the PC version. Which is STILL available at the time of this article (4:11pm EST)
What can Limited Run Games do to ease frustrations?
Well not a whole lot. I suppose they can make a little more, but given the Limited nature of their business model, they might not want to change it. Their shopping model might seem archaic but I feel it’s just that too many people are now interested in Limited Run Games and want to snatch up a copy for themselves. Scalpers will always be around, but you need to make sure your PayPal is already signed in and Limited Run Games information is up to date. Be prepared for these releases. It’s really on you.